Media Tech News and Updates

Re-purpose legacy content for new audiences

There's been a recent trend of broadcasters, across the globe, pushing more of their archive content onto local or private cloud platforms. There seems to be three main reasons for doing this:


1. Need to access all their archives to re-purpose legacy content for new audiences
Traditional broadcasters are sitting on a pre-recorded, ready to air gold mine of content. Netflix and similar companies have to start from scratch when it comes to content creation, whereas traditional broadcasters have the advantage of sitting on untapped revenue streams that, until today, have been difficult to monetize. For example, one broadcaster recently shared the insight that old soap operas, available from the first episode, on demand, are proving incredibly popular with new younger audiences. Now is the time to treat that archive with the respect it deserves. Making it available to your creative teams will create revenue, while also bringing operational efficiencies to the organization.


2. Super fast access to the entire catalogue
Full 10GigE+ access to all the content on your own network - not just low resolution proxies, but all the assets in the archive. Getting that content back from offline media platforms tends to inhibit the creative process and leads to new content streams not being realized. Put it all in the public cloud? Sure, but that will be incredibly expensive if you want to realize the value of those assets through frequent access. Egress charges and thin pipes kill the public cloud model in this scenario, despite what your friendly public cloud loving sales person is telling you.


3. Falling out of love with LTO?
Some years back, people may have guessed that object storage would kill LTO. But, LTO is still around and of course it has its place. However, that place is being questioned by some organizations who are realizing that LTO is great for fire and forget (until the next migration), but for super quick access to all content it's rather cumbersome, and also for tightly integrated business continuity workflows. Tape has its place, but increasingly private clouds, Digital Content Governance and object storage are being used as more appropriate platforms to serve that on demand requirement.


Simply put, if you need to regularly access archive content then it needs to live on disk. As we are all finding out, there is a huge need for content to feed the many outlets. A lot of it is being created from scratch, but fifty to a hundred times more could be re-purposed, re-used and shared with a new community.

Object Matrix now offers capacity packs from 120TB to 20 petabytes and more to handle the largest of archive and business continuity needs. To find out more, or to request a demo, please get in touch.

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